Let’s compare a few loose diamonds from both Blue Nile and Brilliance with equal cut, clarity, and color grades, as well as caratage. This makes them a more trusted place, unlike Brilliance which offers no such service. The edge definitely goes to the Blue Nile due to the availability of a one-on-one diamond inspection service at their showrooms. But anyway, buying diamonds online has become the new normal now, so you shouldn’t be worrying a lot, honestly! You’ll only get the diamond in your hand once you purchase it, which kinda sounds risky. You cannot inspect the diamond on your own or get a first-hand review of the diamonds. This means that your shopping will be based entirely online. But it doesn’t have any showroom locations. In contrast to that, Brilliance is also based in the USA.
You can visit these stores for a one-on-one diamond inspection just to have a better and closer look at your potential buy. These states include Arizona, California, Colorado, Illinois, New Hampshire, New York, Oregon, Texas, Virginia, and Washington. Blue Nileīlue Nile is based in the USA and, gladly, has its showrooms across ten different states of the US. However, there is a pleasant exception at the Blue Nile that may help you shop with more clarity. This means that all of your shopping will be done online. Store Locationīoth Blue Nile and Brilliance are e-commerce diamond stores. Both are easy to browse and hence, render a smooth shopping experience. Overall, it’s a tie between the Blue Nile and Brilliance in terms of their website. Furthermore, when browsing loose diamonds, you can filter them according to a carat, cut, clarity, price, color, and shape. When it comes to filtering engagement rings, you can target your search according to the specific metal, shape, or style of the ring. also offers vintage rings, earrings, pendants, and necklaces. You can explore loose diamonds according to your desired cut. The home page consists of categories such as wedding rings, preset rings, and eternity bands. The website has been designed with a very basic theme. Similarly, the website of Brilliance will not disappoint you as well. You can target your search according to price, metal type, color, gemstone, stone shape, or material. Moreover, engagement rings, wedding rings, diamonds, lab-grown diamonds, and diamond jewelry are some of the categories that you access directly from the home page.īesides that, the filtering and categorization have been done in a way that is convenient for an average user. The home page features collections specific to diamond cuts. I cannot rave enough about how easy it is to browse all-around their website.
Website NavigationĪ hassle-free online shopping calls for an easy-to-browse website.Īnd I must say Blue Nile’s website is a job well done. But anyway, that’s not an issue of concern here. They chose not to reveal a lot about themselves as a company. Other than that, I wasn’t able to find much about Brilliance. They’ve built quite a decent reputation as an online retailer of diamonds as well as engagement rings. Brillianceīrilliance, on the other hand, has been serving the diamond industry for over 25 years now. Moreover, Blue Nile has been leading the industry with its handcrafted engagement rings and fine jewelry for over 20 years.
The Blue Nile strives to give its customers extraordinary, high-quality diamonds at great value.Īll of their diamonds hold a GIA certification. And it’s quite popular in the online diamond marketplace. The Blue Nile was founded in 1999, and ever since, it has been delivering quality diamonds and engagement rings to its customers.
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